
PHOTOGRAPHY
"Michael Cross at Brand DNA has been an essential partner in bringing the Coast Hotels experience to life
through stunning photography. His keen eye for detail, ability to capture the essence of our properties, and understanding
of our brand vision have made a significant impact on our marketing efforts. From highlighting our inviting spaces to showcasing
the unique character of each location, Michael's work consistently delivers value and resonates with our guests.
We truly appreciate his professionalism, creativity, and dedication."
Brigitte Diem-Guy
Vice President, Revenue Strategies & Communication
COAST HOTELS
"Michael Cross at Brand DNA brings the spirit of our brand to life! Michael's high-quality photography
and videography services have proven essential to the success of our hospitality portfolio—it’s the first impression, the emotional connection, and often the deciding factor for our guests. Michael is truly a visual storyteller: his work evokes a mood and showcases our properties in the best possible light. Professional, creative, intuitive, and always a pleasure to work with,
Michael is an invaluable partner in our marketing efforts."
Kyle McKinnon
Corporate Director of Commercial Services
NORTHERN VISION DEVELOPMENT
"We had the pleasure of working with Michael for a photoshoot here at Coast Canmore Hotel and Conference Centre,
and we couldn’t be more thrilled with the results. Each image captured the unique charm of our hotel
while beautifully showcasing the stunning mountain landscapes that surround us.
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Michael was incredibly professional and friendly throughout the entire process. He made everyone feel at ease
whether they were modelling in the shots or helping from behind the camera, which really came through in the natural,
authentic moments he captured. What stood out most was the care and attention to detail he brought to every shot.
Michael truly took the time to understand our space and vision, incorporating the breathtaking
Canmore mountain scenery in a way that felt seamless and organic.
We’re beyond impressed and grateful for Michael's work, and we highly recommend him to anyone
looking to bring their brand or venue to life through photography."
Alexandra Adams
Digital Marketing Executive
COAST CANMORE HOTEL & CONFERENCE CENTRE